Layoffs at WebMD

December 5, 2017

Healthcare Technology

WebMD

What is WebMD? I remember when it was a startup, aimed at communicating with/advertising to physicians. It has morphed many times in the ensuing years, and as the recent 10% staff cut indicates, is in the process of morphing again.

Bottom Line. Healthcare communications aimed at physicians and patients is a very crowded space. Given the WebMD core competencies and the future opportunities in the marketplace, ponder the direction in which you would take the company if you were in charge.

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