According to this recent report, Aetna is going to start to subsidize the purchase of Apple Watches by their members. Why? From Aetna’s side, the theory is that the watch’s standard health apps, supplemented by some custom apps they are developing, will keep their members healthier and thus provide a positive return on investment. Apple’s motivation is clear. The Apple Watch has not exactly been jumping off the shelf, and thus this is good way to move 50,000 out of the warehouse to Aetna employees, who will get them for free, and potentially millions more if this program gets rolled out to members.
Bottom Line. One of the great disappointments of the Apple Watch has been its failure to revolutionize the world of health and wellness “wearables.” Will this alliance move the meter on this parameter? I am guessing not, but I would like to be wrong.