In the time since I left my position as CEO of GfK’s U.S. Healthcare marketing research operation, I have continued to study the healthcare marketing arena.
In my daily blogs (sign up here), and through various other media, I’ve been commenting on how healthcare marketing in the U.S. is more complex, more frustrating, more innovative, and in many cases more lucrative than ever before.
To help people who need to understand this, I am working with both startups and more established companies to guide exploration and planning of product ideation, customer identification and connection, and marketplace positioning.
If you’d like to talk about how I can help you identify opportunities or predict vulnerabilities, please give me a call at 215 422 2955. It would be a pleasure to talk with you.