April 27, 2017

0 Comments

Digital Engagement = Pharmacy Margins X 3.6!!!

CVS

Check this out. Here, you will find guidance from CVS on how to be a good partner to this chain pharmacy monolith. Sort of elegantly, simple actually. CVS wants their suppliers to take full analytical and marketing advantage of their ExtraCare program. Digitally engaged members of this program provide CVS with 3.6 times the profit margin exhibited by other store customers.

As usual, there are some things to think about here. Like. Does enrollment in this program make customers more profitable, or do customers who are likely to be more profitable tend to sign up for the program. Or both.

 Bottom Line. Whichever way the causal arrow points here, CVS is very smart to use a sophisticated digital program to tie in good customers, and even smarter to get their supply partners centered on the program as well.

 Good job!

Continue reading...

April 26, 2017

0 Comments

What Will Zuckerberg Do About Live Violence on FB???

Zuckerberg

Yup. Once again unintended consequences. FB sets up its new live video service, designed to enhance its social media experience, understandably never thinking for a moment that it would be used to stream acts of violence like murder and rape. But it was! And is! Check this out. What you will see here is an article arguing that FB needs to do a better job of content monitoring. I guess that means getting videos of murders taken down more quickly??? One hour later instead of two hours later? I also guess that strikes me as a day late, dollar short solution. The deed is done!

I am reminded of a term I learned in graduate school. Demand Characteristics. Check the term out in Wikipedia. Demand characteristics are any “subtle cues” in the environment that make people behave differently. In a psychological experiment. In real life.

Bottom Line. So here is the question. Does the ability to broadcast their acts live on FB make lunatics more likely to commit unspeakable crimes? Maybe, maybe not. But we are not criminologists. What are the implications for us? 

Think about it. As marketers, we are in the business of changing behavior to make it more accepting of our (clients’) products. How can demand characteristics be used to facilitate this change? How might they get in the way?

Continue reading...

April 25, 2017

0 Comments

What Can I Say???

Check this out. As I read this piece, I must admit I am somewhat dumbfounded. Read it and think about it carefully. Here, you will see that there is actually a product team that believes that humorous (?) emoji’s will help them to sell its product in the now competitive idiopathic constipation marketplace. The rationalization […]

Continue reading...

April 21, 2017

1 Comment

Good Question, What Is A “Micropractice?”

Check this out for an answer to this thorny question. According to this blogging physician, a micropractice is nothing more and nothing less than a doctor practicing “in a small office.” According to the description offered, this apparent return to basics can cure many of the ills and inefficiencies that are found when practices morph […]

Continue reading...

April 20, 2017

0 Comments

Medical Microcelebrities

Check out this blog post. What you will see is the blogging physician’s description of a new breed of non-physician experts who use the Social Media to spread their perspectives on issues related to healthcare, and even to start new movements related to healthcare issues. Remember the vaccines-cause-autism movement? Interesting that lay people, rather than […]

Continue reading...

April 19, 2017

0 Comments

New “Kinds Of Jobs” In The Healthcare Sector

Check this out. What you will see is a CNBC report that Alphabet and other high tech firms are busily recruiting professionals in the healthcare space. To what end? For what jobs? I am not sure, but Alphabet has made it a habit of hiring the best talent and putting them to good use. My […]

Continue reading...

April 18, 2017

0 Comments

Facebook And Dry Eyes

Check this out. What you will see is a success story. A story of Social Media, more specifically FB, being used by Allergan to share patient testimonial videos in support of the use of Restasis for dry eye. The brand needed to be refreshed after 13 years on the market, and was facing competition for […]

Continue reading...

April 17, 2017

0 Comments

Putting The “Me” In Endometriosis

Check this piece out and see what you think. My initial reaction was to gag at the “cute” verbiage shown in the headline above. Seems that AbbVie has partnered with Dancing With The Stars’ Julianne Hough, herself a sufferer from this condition that effects 1 in 10 women, to raise consciousness about endometriosis. Here’s my […]

Continue reading...

April 14, 2017

0 Comments

Do Patients Have A “Right To Try?”

Frankly, I’ve sometimes wondered about this. What if you are a terminally ill patient, find a clinical trial that might provide your last hope, and get rejected from participation? “Right To Try” legislation deals with this thorny situation. As you will see in this ASCO position paper, legislation is being debated at both the state […]

Continue reading...

April 13, 2017

0 Comments

Don’t Worry! You Have An 80% Chance Of Being Diagnosed Correctly!!!

Sort of. When patients show up at the Mayo Clinic (pictured above) for a second opinion, fully 20% had been misdiagnosed by their Primary Care Physician. Moreover, in only 12% of cases do the experts totally agree with the original diagnosis, with the balance seeing partial agreement between the specialists and the PCP’s. Check it […]

Continue reading...