A Really Good Semantic Point!!!

August 16, 2013

Healthcare marketing, Strategy


Rcentor makes a really good point in his June 22 post. The debate about “Who should perform primary care?” (e.g., NP’s? PA’s? Only MD’s?) is doomed to go around in circles forever. Think about it. We don’t know what the term “Primary Care” actually means. No meaning? Multiple meanings? 

No resolution! 

Bottom Line. Read the post and think about it. I used to think I knew what 

“primary care” meant. So did most people. Now, not so much. This semantic point will be important to clarify, so who-does-what can actually be decided. Once and for all. 

And we can start to figure out what all of this means for our businesses.

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